Electric bicycle and electric scooter appeared in China in early 2000. Influenced by urbanization, ease of use and low price, and driven by the ban on fuel motorcycles in more than 200 cities, the electric market has steadily increased to an annual sales volume of more than 30 million vehicles in 2020. As for the rest of the world, whether electric two wheeled vehicles will become the main travel mode of individuals is not a question, but when.

Although electric two wheeled vehicles are used by hundreds of millions of Chinese people every day, they also bring a series of pain points, including low product quality, low-end technology, and generally no brand or design, which makes the experience of owning and riding an electric scooter in China less desirable.

Chunfeng motorcycle is a pioneer of China Power Sports and motorcycle company and a long-term partner of Kiska. It is committed to creating a new and meaningful brand and product experience for a new generation of users in China and around the world. Since 2018, Kiska has cooperated with the newly established electric vehicle Department of Chunfeng motorcycle to provide customers with efficiency and flexibility in projects and support technological innovation by adopting an agile working method centered on achieving customers' goals.

In order to launch the project, Kiska collected consumer insights and described travel use cases and user roles in the Chinese and European markets to identify business, brand and product opportunities. The Kiska team also explored global transportation and lifestyle trends to stimulate creativity and innovation.

Next, Kiska starts the conception stage to create different future brand experience scenarios, including brand, product and service design content. Based on the expertise of multiple cross domain design backgrounds, Kiska is unique in creating a consistent experience on a wide range of brand touchpoints.

The original intention of leading zeeho brand is to change the relationship between the brand and users from infrequent and non emotional interaction to more meaningful interaction through continuous interaction.

In order to achieve this goal, Kiska transforms strategic insight into the driving factors of brand and product experience, so as to lead the whole design process. In the research of product design, Kiska has explored different design directions, developed the design concept of "technology driven design", and created functional products for urban lifestyle“ The key element of the concept of "technology driven design" is the use of advanced automotive surface treatment, combined with bold display of internal structural details and exposed functional components, as well as the use of new materials.

For this brand, Kiska created the concept of "life amplified" for zeeho. This is an inspiring brand, which is based on the core values of "bold", "interactive" and "influential", and encourages users to seize opportunities, act and move forward in life.

In order to establish an internal and external brand concept, Kiska has developed a comprehensive and complete set of brand use specifications. As the link of all communication activities, Kiska also developed website conceptual design and UI / UX design for zeeho official website.

"Zeeho is a model of a new generation of enterprises in China. They understand that today's business success lies not only in the development of competitive technology, but also in building a desirable brand that resonates with users in China and around the world. We are honored to accept the entrustment of CFMOTO to provide strategic planning, creativity and design support for this new important work. "